Shaping Europe's Next Chapter
3 Nov 2026 10.00–17.00 Albert Rooftop Brussels
The new annual incubator for Europe's most impactful founders, funders and political leaders to take stock, energise and inspire.
Why WinWin?
Europe's
Future
Is Already
Being Built.
Europe has every reason to believe in its future. Across the continent, founders are creating world-class companies, investors are backing breakthrough technologies and industrial pioneers are transforming entire sectors. They are building the companies that will power Europe's next wave of growth – in clean technologies, AI, advanced manufacturing, life sciences and circular economy. What Europe needs now is the confidence to match that ambition.
So it is time to tell a different story.
What is WinWin?
Sustainability vs. competitiveness is a false dichotomy — banking on both is a win‑win.
WinWin is a catalyst for a new European narrative and a boost of confidence for Europe's forward-looking policymakers, business leaders and civil society. Without sustainability, we cannot compete in the long term. Without competitiveness, we cannot sustain in the short term.
WinWin brings these leaders together with Europe's political leadership for a day dedicated to one shared ambition: creating Europe's next generation of success stories. For the inaugural edition, President Ursula von der Leyen has endorsed the initiative and will join us.
Why attend?
A boost
of energy &
powerful
connections.
A unique opportunity to engage directly with the policymakers shaping Europe's future economy. Designed as much for the conversations off stage as those on it, WinWin brings together a carefully curated group of Europe's leading founders, investors, industrial pioneers, business leaders, civil society and political decision-makers for a day of forward-looking discussions, strategic insight and meaningful exchanges.
At its heart, WinWin is about dialogue: a space where the entrepreneurs, innovators and investors already building Europe's future exchange directly with the policymakers shaping the conditions for them to thrive.
Programme
Plenary session
Opening keynote
President Ursula von der Leyen opens the day with her vision for making Europe the best place to build, invest and scale.
Europe's future economy, live
President von der Leyen joined on stage by a select group of founders, CEOs and investors from Europe's strategic sectors, sharing the journeys, breakthroughs and ideas shaping the continent's future – before hearing the President's response on how Europe can unlock many more success stories.
Breakout rooms
Closed-door fishbowl roundtables
Candid, curated conversations with the Executive Vice-Presidents and Commissioners on the opportunities and challenges facing Europe's future economy.
Networking space
A gathering unlike any other
Space throughout the day to connect with the entrepreneurs, investors, industrial pioneers and policymakers writing Europe's next chapter.
Speakers
More speakers
to be announced.
Save the date
3 November 2026
Brussels
Albert Rooftop ·
Royal Library of Belgium (KBR)
Mont des Arts 28, 1000 Brussels · 10.00–17.00 CET
Open in Google Maps→
Participation is by invitation only and places are limited. We hope you'll join us for the inaugural edition – and help demonstrate that Europe's best chapters are still ahead.
RSVP→Made possible by
WinWin is an initiative of #SustainablePublicAffairs — the first-of-its-kind public affairs agency dedicated exclusively to making exceptional sustainability performance the market norm.